DDB New Zealand
Humans’ are unreasonable. We’d like to think that logic, reason and facts guide our behaviour, but the truth is we make decisions based on what’s easy, what’s familiar, and our emotions. Things that connect with our heart, not our head, guide our actions.
And while the world is definitely changing fast, what hasn’t changed is our basic human needs and desires - to love, to laugh, to succeed, to belong to something bigger than ourselves, to feel safe, to grow or maybe just to cry.
At DDB, we grow our clients’ businesses by giving brands an Emotional Advantage™. Knowing that people make decision based on emotions, and understanding the core human drivers, allows us to create these emotional connections at scale, with mass audiences, to deliver results at scale.
Emotional Advantage™ is achieved when a brand has fame, feeling and fluency. A brand that comes readily to mind, that prompts an emotional response in me, and is easy to recognise, will grow. Brands that don’t strive for an Emotional Advantage™ will be left behind.
DDB; our business is to grow yours.