DDB New Zealand

Insight and Idea

There’s a fair bit of uncertainty in the world. With more unknowns than knowns, it can be stressful. Typically, the insurance category exploits and feeds off fear to their advantage.

Not us though. AA Insurance believe that when things feel unpredictable, the fundamentals become more important. We return to the things that really matter. We provide the freedom to live your life knowing AA Insurance has covered the things that mean a lot to you.

The Live a Little Freer campaign is the antidote to the category’s negativity and complication. We give people permission to feel free, when they’re in a tight parking spot. Be defiantly optimistic even if there’s a storm brewing. Pirouette with a merlot, even when you’ve interior-decorated wall to wall in white.


Broadcast and online film


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AAI - Contents Insurance

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