DDB New Zealand
Insight and Idea
5G is destined to change life as we know it. How we live, work and play.
The challenge was, many Kiwis didn’t fully understand what 5G was, let alone what it will enable. In fact, most saw the 5G launch as just another network upgrade.
We knew that in order to help Kiwis begin to understand what 5G could do for them, we had to appeal to them emotionally, and make them feel something for this invisible, intangible gift.
To do that, we told the story of two best mates; Shaun and Huxley – a widower and his sick dog – and showed how this incredible new technology has the power to change everything. And not in some far distant future, but right now.
Broadcast and online film