DDB Aotearoa

For the third instalment in Lotto’s popular Imagine series we were inspired by a real story of two friends who kept their promise to share their win 50/50.

To add magic to this display of generosity we wanted to find the most deserving friends we could. So, who better than two armoured truck drivers, who spend every day together just a few feet away from a dream fortune.

To add reality to the story we tapped into the insight that even when you’re giving your mates something for free, you’re going to make them work for it…

Brought to life by Director Tim Bullock and the talented teams at Scoundrel, Blockhead and Franklin Road the story has been a New Zealand favourite.

Channels

TVC